Revolutions for women - key findings
A summary of the findings from Dr Jan Garrard's research into women and cycling has been released, along with a set of guidelines for women's cycling programs ...
Key findings from Dr Jan Garrard's research into women and cycling have been released, along with a set of guidelines for women's cycling programs and initiatives. The Revolutions for women study is the most comprehensive investigation of gender differences in cycling in Australia and, possibly, in the world.
In terms of motivating women to commence and continue cycling, messages should focus on: health and fitness; building physical activity into a busy lifestyle; fun and enjoyment; getting outside in the fresh air; and relaxation/stress reduction. Of less importance overall, but relatively more important for women than men, are: being active with families, partners or children; environmental benefits; a new challenge; and encouragement from family and friends.
One unexpected finding of the study, given the large gender difference in the rate of participation in cycling, is that females and males appear to have similar overall patterns of motivations, supports and constraints on cycling. This suggests that promoting cycling for women will be maximised by strategies directed at the whole population, as well as interventions specifically targeting women.
To download the Summary report of Deakin University's Revolutions for Women research project: 
Revolutions for women: summary of key findings (1.4MB)
To download the Guidelines for cycling programs and initiatives that address womens' needs: Guidelines for encouraging women to cycle (914KB)