3. Behaviour change theories

Community Based Social Marketing

Ride2School has been informed by the principles and practices of community based social marketing (CBSM). This means we are following a proven methodology for behaviour change. Here's an exerpt from the introduction to Fostering Sustainable Behaviour which outlines the principles and provides a host of case studies about CBSM.

Fostering Sustainable Behaviour Workshop Feb 19th 2010

Reserve your place today for the advanced community-based social marketing workshop and strenghten your program design and evaluation skills.