MC - David Culbert

David Culbert is a sports marketing and sponsorship strategist, communications and media expert who has worked with the highest profile events and athletes in Australian and international sport.

As a long jumper David reached Olympic and World Championship finals and twice won Commonwealth Games silver medals. Following an international career that lasted ten years, David concluded his Bachelor of Business (Sports Management) before establishing Athletics Australia’s media and marketing operation in 1994.

Since then David has worked on projects with the Australian Olympic Committee, Australian Commonwealth Games Association, the International Triathlon Union, Melbourne 2006 Commonwealth Games Athletics Australia, Gymnastics Australia, Hockey Australia, Seven Network and SBS.

Current projects include media, communications and marketing activities for the UCI Road World Championships, UCI Track World Cup, Australia Post Stawell Gift, Jayco Herald Sun Tour, Herald Sun/CityLink Run for the Kids, and Australian Commonwealth Games Association.

David has worked as a commentator at the 2000, 2004 and 2008 Olympic Games, 1998, 2002 and 2006 Commonwealth Games, 2000 Paralympics and 2004 Winter Paralympics and the past seven World Athletics Championships as well as roles as reporter/producer on Channel Seven's 'Talking Footy', 'The Olympic Show' and 'Sportsworld'. In addition, he now concentrates on the projects of his own production company – Jump Media Productions.

Currently a member of the IAAF Television Commission (Oceania representative) after eight years on the Press Commission, David remains heavily involved with athletics while developing media, promotion, sponsorship and television production projects for Jump Media and Marketing’s clients.

David brings extensive sports marketing and management experience including: pre-event and event-site media management, sponsor rights delivery and leveraging, brand development and issue management specifically in the sporting environment; promotion of hallmark sporting events with a focus on spectator attendance and sponsor coverage. David also has extensive broadcast experience, including production, the sale of domestic and international rights and liaison and management of rights holders at domestic and international sporting events.