The implementation and success of many Bicycle Network Victoria programs are based upon Dr. Doug McKenzie-Mohr's community-based social marketing principles.
Now in it's fifth year, the program focused on the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting a pilot and broad scale implementation).
The cornerstone of sustainability is behaviour change. Over the last several years a new approach community‐based social marketing has emerged as an effective alternative for delivering programs to change environmental behaviour. From the 22-30 of March the founder of community‐based social marketing, Dr Doug McKenzie‐Mohr will be in Brisbane, Adelaide and Melbourne to deliver introductory two-day workshops. In addition for the first time ever in Australia, on April 2nd and 3rd Dr. Doug Mckenzie-Mohr will be conducting his two-day advanced workshop in Melbourne for individuals who have previously attended one of his two-day introductory workshops.
We invite you to take advantage of this opportunity and book a place for yourself, your team, or your organisation as it will fundamentally change the way you think about program delivery.
The cornerstone of sustainability is behaviour change. Over the last several years a new approach community‐based social marketing has emerged as an effective alternative for delivering programs to change environmental behaviour. From the 22-30 of March the founder of community‐based social marketing, Dr Doug McKenzie‐Mohr will be in Brisbane, Adelaide and Melbourne to deliver introductory two-day workshops. In addition for the first time ever in Australia, on April 2nd and 3rd Dr. Doug Mckenzie-Mohr will be conducting his two-day advanced workshop in Melbourne for individuals who have previously attended one of his two-day introductory workshops.