The event is a mass participation ride from Brisbane to the Gold Coast for thousands of cyclists. Over 29,000 people have participated in the Brisbane to the Gold Coast Cycle Challenge since 2005. In the past 5 years over $650,000 has been donated to the Heart Foundation and Diabetes Australia - QLD. In 2010 Bicycle Queensland would like to see the ride continue to grow and the donations to reach over $850,000 - well on the way to a 1 million for 2011.