Craig Richards

General Manager Marketing

Craig strives to make sure that through its membership, marketing, publications, rider services and bike parking, Bicycle Victoria achieves its purpose of More People Cycling More Often.

PROFILE: Growing up Craig was well known for roaming the neighbourhood on a 3 speed purple dragster; complete with a radio between the handlebars. He can now be spotted amongst the families on the bike paths, fascinated by the array of motivations of bike riders.

Kelly Renn

Marketing Manager

Working across the organisation, Kelly helps other teams develop and implement their marketing strategies and activities. 

PROFILE:  A recreational rider, Kelly enjoys cruising along bike paths on weekends with family and friends.  She is passionate about keeping active, and enjoys all sorts of activities, from netball and bush walking to running and boxing.  She gets a real kick out of seeing people of all ages get active and do things they never thought they could.

Sarah Dalley

Communications Coordinator

Sarah works with the marketing team, her focus is gaining media coverage of the exciting things Bicycle Victoria does with the community.

PROFILE: Sarah caught the bike bug when she replaced 4 wheels for 2; she then proceeded to swap sleep for early mornings on Beach Road and late nights in July watching SBS. A competitive rower, her enthusiasm for rising before dawn bewilder some but if it means she encourages one more person to get up and get active she’s happy.