New Bicycle Victoria logo

About this page

We feel the new logo is a fresh take on our past logos and that it reflects the energetic, diverse and mature organisation we have become.

This change is a symbol of our development as a voice and influence for bicycle riding.

Help us launch the new Bicycle Victoria logo with new logo T-shirts and bucket hats. Full details here.

Our organisation is more varied, professional, dynamic and fresh than the existing logo.
It's better to evolve slowly than make a sudden change.
Noticing small changes early helps you adapt to bigger changes to come.
As you can see below, our logo has been evolving since 1975.
Our image needs to be fun, exciting, inviting and inclusive of all rider types.
It must also say strong, courageous, professional and reliable.
Our new image maintains our brand consistency whilst allowing us to evolve.