New Bicycle Victoria logo
About this page
We feel the new logo is a fresh take on our past logos and that it reflects the energetic, diverse and mature organisation we have become.
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Wear your love of cycling on sleeveHelp us launch the new Bicycle Victoria logo with new logo T-shirts and bucket hats. Full details here. |
New logo rationale
- Our organisation is more varied, professional, dynamic and fresh than the existing logo.
- It's better to evolve slowly than make a sudden change.
- Noticing small changes early helps you adapt to bigger changes to come.
- As you can see below, our logo has been evolving since 1975.
- Our image needs to be fun, exciting, inviting and inclusive of all rider types.
- It must also say strong, courageous, professional and reliable.
- Our new image maintains our brand consistency whilst allowing us to evolve.

This change is a symbol of our development as a voice and influence for bicycle riding.